3 Great Ideas If You Want Lots Of Members
Perhaps the question I get asked the most about membership sites is this -
“How can I come up with an idea for my membership site?”
It seems that many people get stuck from the very beginning and don’t even START their membership site because they simple don’t have an idea that people are willing to pay money for every month.
What I’d like to do is provide you with THREE great ideas for membership sites that you should consider if you want to appeal to a wide audience of customers. Each of these ideas have thousands of potential members waiting and wanting quality information to be offered.
1) Finding and Recruiting JV Partners.
Browse around on some of the major marketing forums, and you’ll see JV topics coming up repeatedly.
Everyone wants to know the secrets of creating profitable joint venture deals, finding great partners, and getting those potential partners to say yes.
Truth is, volumes can be written about this topic.
You could create an entire ebook on finding partners, another ebook on getting your foot in the door, another ebook on building relationships, another ebook on creating compelling proposals, another ebook on partner management… and the list goes on.
And because there’s so much to write on this topic, it could very easily be turned into a membership site.
Because the art and science of finding joint venture partners changes very little, this is the sort of training site you may limit to a specific duration.
Example: If you have 16 lessons, then the duration of the membership is 16 weeks.
** For more information on creating “fixed-term” member sites, visit Membernaire
Think about it: how many times have you heard someone comment, “I can’t get anyone to promote my offer”? Or, maybe you’ve said it yourself?!
2) Profiting from PPC Marketing.
If you talk to people who are new to pay per click (PPC) marketing, you’ll often hear horror stories of folks dumping hundreds or even thousands of dollars into AdWords with nothing to show for it.
They don’t gather leads, they don’t make sales. And in some cases, AdWords disables some of their keywords because they’re not performing well enough.
Next thing you know, these struggling marketers are posting on forums, “AdWords doesn’t work.” Of course those that make a profit every day (sometimes to the tune of thousands of dollars) know differently. And with a little guidance, the struggling PPC marketers could start turning a profit, too.
Here’s where your new PPC membership site comes in. You can:
- Show people how to choose GOOD keywords.
- Give them the secrets of crafting killer PPC ads.
- Teach them how to create a high-converting landing page.
- Show them step-by-step how to set up a campaign.
- Reveal to them how to test and track their way to success.
- And show them all the other steps, tips and tricks they need to know to start running profitable campaigns.
In addition to this training, you can also give them “real world” results every week or perhaps every month.
Specifically, you run test campaigns, tweak them and share your results and analysis with your members. Your members will thank you for putting theory and words into action to produce real-live results!
3) Getting on the Social Marketing Wave.
Despite the fact that people have been talking about social media marketing for a few years now, it’s really just in its infancy. And that’s because the evolution of the web from an information web to a social web is also just really getting started.
Anyone who grabs the social media wave now stands to profit both in the present and in the long run.
As such, you can start up a membership site that teaches people the best way to use social bookmarking and social networking sites to drive traffic and build back-links to their site. Some of the topics you might teach include:
- How to create viral content that will take on a life of its own.
- What type of content to bookmark.
- What type of content to put on social networking sites.
- How to build “friends” lists – and how to use these lists.
- How to get a good reputation on these sites.
- How to use these sites to get back-links.
Again, the list could go on and on.
With each of these three ideas, there are PLENTY of people who’d be interested in joining. If you put together a compelling membership site from these ideas, there’s no question you’ll have a lot of people anxious to join.
By Jimmy D. Brown, Membernaire
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