Having decided to begin on an e-mail campaign, your next task is to build an email marketing list, but wherever do you receive it from?  Numerous individuals succumb to the trap of ‘buying’ e-mail marketing lists. Don’t commit to the same error.

You’ve very likely seen the ads that offer you hundreds of thousands of email addresses for a relatively small cost, should you be seduced by one of these ads, you will likely end up branded a ‘spammer’ nearly as rapidly as you can deliver the email.

Most likely, the greater part of emails you deliver will wind up in ‘junk’ folders, and you’ll enjoy absolutely no advantage from your efforts. A good 70% of the addresses you attempt to purchase are, in truth, bogus or are duplications and also, the other 30% will not have asked to receive your message. Certain people elect to ‘rent’ listings from different distribution providers, but this may end up priced at anywhere from 20 to 30 cents per e-mail.

What do you do?

Try the following suggestions to start the ideas moving and construct your own focused listing. Remember, your primary objective should be to deliver email messages to people who really wish to receive this information.

Where can you find these individuals?

Your best bet would be to start with varied advertising techniques and pay attention to your internet traffic.

1. Your Website
–- request that individuals sign your guestbook, your internet Ezine, your newsletter you are providing offering a free of charge report or book, and any competition that you may have running. Be sure to set this opportunity on each web page of your internet site.

2. Try Direct-Mail Advertising
– mail out leaflets or postcards to every potential client. When designing your postcards, be certain to ask that individuals visit your site and register, in order to get valued information and pertinent mail messages.

3. Think about Telemarketers
– think about using a telemarketing assistant, or tele-commerce provider, to get in touch with your potential customers. Request that your telemarketers ask for e-mail addresses (it’s a good thought to provide bonuses for getting customers to provide their email addresses).

4. Consider Using a Broker
– ask websites that offer brokerage services, with heavy duty visitors, to link to your service and offer sign-up information. Most broker agents will supply this service for an average of $.10 to $.15 per e-mail message.

5. Pound the Pavement
–- this is a excellent chance for students who’re on break during the summer, college students knocking on doors, providing information exchange for email addresses.

6. Consider hosting an online competition
– open competitions are an extremely effective way to acquire email addresses. On competition admittance forms request e-mail addresses as a method of authorization for entry to the contest.

7.  The Physical Aspect
– should you run an actual physical store, be sure and ask the customers to supply you with their e-mail addresses at the counter. You might also want to think about sending out surveys, by way of the post and running extra competitions to obtain customer contact information.

As you are able to see there are many available methods, when you need subscribers for your e-mail advertising campaign. You do not need to resort to purchasing e-mail marketing lists.

This entry was posted on Monday, March 8th, 2010 at 7:58 pm and is filed under Email, Email Lists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.