Paying for email marketing lists is a trap for young players, or, a mugs game. Generally paid email lists are junk. However, with a little imagination and diligence, you can build a good, loyal list of subscribers, without having to resort to paying for email marketing lists.

Creating leads for your affiliate products or services, is always best if your prospective subscribers have agreed to be on your mailing list to begin with. The easiest way to accomplish this, is by having some sort of sign-up form on your site.